It is imperative that every small business in this day and age has a website. It is not only a web address for your business, if cleverly designed and properly managed, it is your 24/7 marketing department and sales department put together under one umbrella. Lets not go jumping straight into it however, lets go over a few points about small business web design and the benefits of choosing a custom website over a template based website design.Custom website design is one of the favorite options for website designing. The reason why custom web site design is so popular these days with small businesses is; well there are several actually. One significant reason is that custom web site design allows you to choose not only the aesthetics aspects of the template but also the functionality of the website. Template of the website lets you determine the layout, color schemes and other visual aspects, whereas the functionality of the site deals with the user interface that determines how easy or difficult it is going to be for letting the customers to reach call to action. A website that is part of a larger corporate identity will require everything to be in sync with the greater picture and one which appears distinctly to be a part of the larger scheme of things.There are several open source content management software that makes website building a breeze, however they are not 100% unique and the same template and layout is used by hundreds and depending upon the popularity of the theme, thousands of other websites. Web design companies that specialize which specialize in custom website design rather than template based web design allow you the choice and the freedom to design your own website and reduce the risk of your website looking much the same as someone else. This type of small business website design company will allow you to input designing suggestions which will be incorporate into the design. Usually, there are several amendments that are allowed until the perfect design is achieved.Another benefit of a custom website for small business owners is the ability to select a flow of the website which is unique to your business needs. Ready made CMS based websites often does not allow the luxury to create a flow that is ideally suitable for your business needs. You will need design services such as that only a custom web designer can do to create that flow for you.A custom website design for your small business enables you to set your standards separate from the competition and allows you to stand apart from the clutter. An industry where the websites are all designed in a clichéd manner would love a fresh perspective to content presentation. Small businesses now put a lot of effort on SEO tactics and a custom website allows the opportunity to tweak the SEO tactics which a ready made CMS system does not allow or need considerable effort to have.Be sure to take a look around before you decide on a web design company and make sure that the web design company that you do choose provides high quality, custom web design and is able to meet all of the needs and requirements of your small business.